Crome Architecture

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Logo & Identity System

San Rafael, CA

Crome Architecture enlisted Soar to update is long-standing logo & identity system, while specifying a desire to retain the structural simplicity, directness, and color — Pantone 444 — of the existing word mark. The design process involved input from the entire 20+-member Crome staff and was allowed to range widely into exploration of potential graphic icons before settling on alternate stacking and horizontal versions of the final word mark.