GME Systems

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Logo & Identity System

Sausalito, CA | 2011

When GME Systems — an accounting and family office services firm — decided for the first time to develop a custom brand, they engaged Soar Creative to lead the process. GME wanted the new identity system to stand out among their peers as a means of representing their unique approach. The resulting logo mark expresses this uncommon perspective in part through a distinctive color palette, while the business card stands out for its bi-fold construction, serving in addition as a descriptive communication piece.