Logo & Identity System
Sausalito, CA | 2011
When GME Systems — an accounting and family office services firm — decided for the first time to develop a custom brand, they engaged Soar Creative to lead the process. GME wanted the new identity system to stand out among their peers as a means of representing their unique approach. The resulting logo mark expresses this uncommon perspective in part through a distinctive color palette, while the business card stands out for its bi-fold construction, serving in addition as a descriptive communication piece.