
The identity concept for Dean Lipoff Photography emphasizes Dean's unique spirit as an artist, as well as his sensitivity to lighting and detail. We chose to utilize a hand drawn tomato as a representation of timeless art. Distressed typography was incorporated into the brand to lend an edgy feel and to highlight the idea that though he produces professional studio-based work, his work is layered and his abilities stretch beyond that. The project integrated the logo mark into business card, letterhead, envelope, and mailing label designs.