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Identity System & New Website Design

Soar Creative - Fairfax (Marin County), CA | 2006-2007

The Soar Creative identity concept aims to imply inspiration, growth, and possibility through both the name and the use of the stylized raven wings. The “O” as a sun-like central focus-point created a natural place to utilize multiple colors without complicating the elegant simplicity of the wing design. The connection of the wings to the “O” also created a natural means to developing an alternate logo – one that could be expanded by rearranging colors and utilized together on collateral such as business cards, letterhead, and alternate letterhead. We designed our own website using five distinct templates – each indicating the visitor’s location within the site with visual cues – including the home page, the main portfolio page, the main page of each portfolio section, and individual portfolio pages.

Link to Sample 1Link to Sample 2Link to Sample 3Link to Sample 4Link to Sample 5
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