Identity System & New Website Design

Soar Creative - Fairfax (Marin County), CA | 2006-2007

The Soar Creative identity concept aims to imply inspiration, growth, and possibility through both the name and the use of the stylized raven wings. The “O” as a sun-like central focus-point created a natural place to utilize multiple colors without complicating the elegant simplicity of the wing design. The connection of the wings to the “O” also created a natural means to developing an alternate logo – one that could be expanded by rearranging colors and utilized together on collateral such as business cards, letterhead, and alternate letterhead. We designed our own website using five distinct templates – each indicating the visitor’s location within the site with visual cues – including the home page, the main portfolio page, the main page of each portfolio section, and individual portfolio pages.