Institute for Jewish & Community Research — In Every Tongue

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Book Design | Brand Development & Application

San Francisco, CA | 2005

After an exhaustive search and approval from the three authors of In Every Tongue: The Racial & Ethnic Diversity of the Jewish People, I selected the cover image and proceeded to dramatically alter its symbolism. Originally, the icons represented ideas from architecture, engineering, and construction. The people were all black and male. It was a challenging and fun process to remake the cover image into one that would represent the Jewish community and its cultural diversity. For a non-fiction work, the book itself presented an opportunity to create a dynamic, varied body with liberal use of photographs and other visual cues, including chapter headers, pull quotes and excel charts, and a photography section.