Performance Systems

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Logo & Identity System

Washington, DC

Performance Systems, a growing company that provides procurement, technology, management, and consulting services to Federal agencies, enlisted Soar to develop an identity that would represent concepts such as achievement, aspiration, integrity, and leadership without being excessively literal. Soar used their tag-line—In Pursuit of Peak Performance—as the springboard to the mountain summit logo which has been integrated into a full identity system, including an alternate logo, business cards, letterhead, envelopes, and their website.