Event Promotion

YES Foundation, Ross Valley School District, San Anselmo, CA | 2009

To celebrate its programs and student work, the YES Foundation—which funds art and music programs in the Ross Valley School District—holds an annual festival. As part of its promotional efforts, YES approached Soar to refine their existing poster design. The aim was to improve brand visibility, while also creating a consistent visual identity that would extend across several 2-color pieces. We cleaned up the copy, increasing readability and visual impact, and added symbolic illustrations to simulaneously strengthen and simplify the campaign's message. In the spirit of the Foundation, we created two designs meant to engage students in promoting their own event and to inspire creativity from the children. Soar also adjusted to design to serve as a 4-color, 4x5' banner.